Kern Medical Center Becomes Kern Medical

A new name, logo and website illustrate the evolution of the health system

Bakersfield, Calif. – Jan. 13, 2016 – Kern Medical, formerly Kern Medical Center, today announced its new name.  Kern Medical, the community’s only trauma center, explained the change is a subtle but significant alteration that better represents its comprehensive model of care.

Kern Medical will continue its role as Bakersfield’s academic training hospital and its affiliation with UCLA’s David Geffen School of Medicine.  But it now expands to the west side of Bakersfield with new Stockdale and Truxtun clinics, both of which provide a full suite of care including endocrinology, rheumatology, internal medicine, pulmonology, neurology, orthopedics, ophthalmology, ENT, and other surgical and medical specialties.

“The name Kern Medical is representative of our evolution,” said Russell Judd, CEO of Kern Medical. “As we improve access to care, we also expand our geographic footprint.  That means moving beyond our main campus and offering more points of care.”

The name change is coupled with a new contemporary logo, with bright and inviting colors, which can be seen on Kern Medical’s new website. Today, Kern Medical also launched fresh advertising, including TV and radio commercials, print advertising, outdoor billboards and signage in and around the Kern Medical campus.

Kern Medical provides care to a significant percentage of Kern County residents and offers several important specialty services that are difficult to access, such as care for high risk pregnancy, HIV care, and endocrinology.

“Kern Medical has been and will continue to be a leading player in the Kern County health care landscape.  Our objective is to provide the best in care to all in need,” said Judd.  “With continued investment in access to quality care through new services and more locations, we will achieve that goal.”

About Kern Medical

Kern Medical serves as Kern County’s only trauma center and provides all members of the community access to basic and specialty care through a network of clinics, physicians and affiliated medical groups.  It is the area’s only academic training hospital and has an affiliation with the UCLA David Geffen School of Medicine.  In addition to its main campus, it operates outpatient clinics on Columbus Street, Truxtun Avenue, and Stockdale Highway for nearly 160,000 patients each year.

#####

Media Contact:
Carrie Weiss
carrie@amfmediagroup.com